Small business, right-sized software

Most software is designed for organisations with departments. An entrepreneur has a phone, a laptop and about forty minutes a day for anything that isn't the actual business. Tools that assume an IT team quietly become a second job.

Our starting point is the opposite. Before any code, we ask what you do every week that a machine could do, and what your customers struggle with when they try to buy from you. The answers are usually small and specific: an order form that emails the wrong person, a price list updated by hand in three places, a booking process that requires a phone call.

Start narrow

A first project should fit on one page. One website that explains clearly what you sell. One shop with the products that actually sell. One automation that saves an hour a day. Narrow projects finish, and finished projects teach you what to build next.

"The best first version is the one you will actually use on Monday."

Own your tools

Domains, hosting accounts, code repositories and admin logins should be in your name. If we part ways, you keep everything and can hand it to anyone. We write short notes on how things work so you are never hostage to one developer — including us.

Automate the boring parts

Invoices, confirmations, stock notices, weekly summaries. These are the tasks that eat evenings. Connecting the services you already pay for often brings more relief than any new feature.

Grow in steps

When the business changes, the software should follow in measured steps rather than a rebuild every two years. We plan for that from the start: clean structure, sensible tools, nothing exotic.

If this sounds like your situation, the Directory lists what we offer, and the Colophon tells you how to write to us.